Objections, answered
The eight questions everyone asks before they say yes.
Cost, timing, control, revisions, ownership — the things that actually decide whether a project happens. Here they are in plain language, caveats left in.
The short version
Eight objections, answered one by one.
Jump straight to the one you are actually thinking about. Every answer says what we will do, what we will not do, and what we need from you.
The answers
No small print, no “it depends”.
Open the one that is stopping you. These are the same answers we give on a first call — we have just written them down.
“It sounds expensive.”
One fixed fee, agreed in writing before anything starts.
You get a single number and a written scope before we begin, and it does not move unless you ask for something outside that scope — in which case you approve the change and its price first. Larger projects are split into stages, and you can stop after any stage and keep everything produced up to that point. If your budget is smaller than the work needs, we will say so and suggest something that fits, including spending it elsewhere.
“I don’t have time to run a project.”
Four sessions with you. Everything else is ours.
We ask for about ninety minutes at the start, then one review session per stage. Between them the work happens on our side and arrives as a short written summary you can read in five minutes, with each open decision framed as a yes or no. No workshops, no shared spreadsheets, and no meetings that exist only to prove progress.
“How long will it take?”
Six to eight weeks for a typical site, with the dates in writing.
Roughly: week one for structure and words, weeks two to four for design, weeks five to seven for the build, then launch. Projects are rarely slow because of the making — they are slow because decisions are left until the end, so every item that needs you gets a date next to it. If something slips on our side you hear it the same day, not at the deadline.
“Why not just use a template or a site builder?”
Sometimes you should — and we will tell you when.
If you need five pages, a contact form and nothing more, a template will do the job, and we would rather send you away than sell you a rebuild. You hire us when the software is not the hard part: deciding what the site is for, what it says, how it gets found, and why a stranger should trust it. That thinking is the work. The build is the part that goes quickly.
“How do I know it will actually bring in business?”
We agree what success means before we design a single page.
In the first week we write down the one action the site has to earn — an enquiry, a booking, a call — and how we will know it happened. Every decision after that is tested against it. What we will not do is promise a number: enquiries also depend on your offer, your market and how fast you reply. We promise you can see what is working, and that anything that is not can be changed.
“What if I don’t like the direction?”
Two rounds of changes in every stage, and you can stop after any one of them.
You see the work early and often, so nothing ever arrives as a finished surprise. Each stage includes two rounds of revisions, and if the direction is genuinely wrong we would rather restart it than defend it — one clean restart is included. If you decide to stop altogether, you pay for the stages completed and keep everything in them. Nobody should have to buy a whole project to find out they dislike it.
“We already have a brand, a team and our own tools.”
Then we work inside what you have — including alongside your developers.
Your guidelines, fonts and tone of voice come first; the site is built to fit them, not the other way round. We build on the platform your team can actually maintain, and if that means handing over a content-managed site with a written guide and a training call, that is what you get. If you have in-house developers, we can work to their standards, share the source, and let them take the build outright.
“What happens after launch? Will you disappear?”
Thirty days of support are included. After that, you own the work and you choose.
Everything built for you is yours — files, fonts, licences, analytics and accounts — handed over in one document on launch day. The first thirty days of fixes and small changes are included at no cost. If you would like us to keep looking after it, there is a simple monthly arrangement covering updates, monitoring and small changes; if you would rather do it yourself, the handover notes are written for that. Either way, no lock-in.
The honest version
Every answer above is the one we would give you on a call.
None of it is written for a pitch deck. If an answer does not fit your situation, tell us in the form below and we will give you the version that does — including recommending somebody else.
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Fixed fee, in writing
One number, one scope, agreed before work starts. If the scope changes, you approve the change and its price before a single hour is spent.
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You own everything
Design files, code, accounts and content are yours from the day the final stage is paid. No licence that keeps us permanently in the middle.
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Short stages, plain language
Two to three week stages, each one closing with a summary that says what is done, what is next, and what we need from you.
Ask directly
Ask us the ninth question.
We answer every message ourselves, usually within one working day. Tell us what you are weighing up and we will reply with a straight answer — not a brochure.